These BBDO New York-created ads for Lowe's will give anyone who has ever engaged in a bit of home improvement a big chuckle. If you've been there, you know it never goes as swimmingly as you thought it would at the outset.
Three new commercials, Ceiling Fan, Bathroom Tile and Bench Swing, acknowledge this truism and promise to offer help.
In Ceiling fan, all goes well until the on switch is flipped. In bathroom Tile, it's all smiles...until it's not. In Bench Swing, those left over screws are a problem.
The spots aim to let young male do-it-yourselfer that Lowe;'s is there when you find your self in a home improvement pinch.
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