DIY Grows as 2014 Home Improvement Trends Embrace the Unexpected With ...

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COLUMBUS, OH - Home improvement purchases grew 5.0% in 2012, reported by the Home Improvement Research Institute, with an expected growth of 6.9% in 2014-2015. As homeowners continue to update their homes, many are inspired to tackle more projects on their own. Social networks, such as Pinterest, are providing do-it-yourself solutions for recreating the latest trends and replicating many of the exquisite designs people are seeing in stores and catalogs. Magazines, video tutorials and home improvement shows encourage homeowners to look beyond traditional design and infuse a bit of their personality into their home projects. This influx of inspiration continues to push the envelope for project ideas and design trends are evolving rapidly.

Inspired by DIYers' desire to recreate today's trendiest projects, Elmer's ^® ProBond Advanced®, was designed specifically to help DIYers work with a variety of materials by bonding porous to non-porous materials with no foamy mess. As different materials are being used in a single project, ProBond Advanced delivers heavy-duty strength similar to a polyurethane glue with a cutting-edge 'opposites attract' formula that eliminates messy foam residue. Whether you're bonding metal design accents to wood for a flea market flip or ceramic to drywall to replace a missing backsplash tile, opposites attract as ProBond Advanced makes achieving your creative vision as easy as glue, clamp and relax.

Go Ahead, Mix Materials

Many designers predict 2014 design trends will incorporate a variety of materials and textures. Vintage and contemporary design elements come together to create rustic contemporary looks. Mixing materials brings unexpected elements of warmth into spaces throughout the home. Designed specifically to bond a variety of mixed porous to non-porous surfaces, ProBond Advanced delivers the heavy-duty strength vital to any DIY project with ease of use and clean finished results. It's also nontoxic, so there's no need to worry about volatile organic compounds (VOCs) or needing ventilation for indoor projects. DIY can be a year-round pastime.

'With this incredible surge of interest in DIY projects and access to tutorials, we wanted to introduce a strong and durable construction adhesive that can deliver a professional finish on not only everyday fixes, but even the most innovative project ideas while also meeting the practical needs of DIYers across all levels of expertise,' explains Elmer's Hardware Product Manager-Build & Repair, Emily Von Stein. 'With ProBond Advanced, 'strength meets smart' as you are able to bond mixed materials with none of the mess you get from a polyurethane glue. Unlike polyurethane glues that can foam more than 200%, you don't have to monitor your project while the glue dries to still get a great-looking finished appearance.'