April 1 Alert: BuildDirect takes a bite out of home improvement industry with ...

Jeff Booth, CEO of BuildDirect, announcing the launch of the firm¹s innovative new chocolate flooring category (CNW Group/BuildDirect)

The new flooring category is an industry-first, and will complement BuildDirect's extensive product range

VANCOUVER, March 31, 2014 /CNW/ - Today, BuildDirect announced the addition of real chocolate plank flooring to its product lineup marking a first for North America's home improvement industry. The company's Chocolate Sensation Handscraped Classic Collection is hand poured and will be available on April 1st in dark, milk chocolate and white. Consumers can learn more and order free samples at http://ift.tt/1gUhIQb.

'We know consumers will be sweet on our new chocolate flooring,' says BuildDirect's CEO Jeff Booth. 'You can literally taste the quality.'

BuildDirect's new chocolate floors are stylish, warm and come with an intricate, wood patterned surface. No other flooring on the market is as easy to install, with customers encouraged to break the planks with their fingers. 'Our advanced analytical and forecasting tools identified chocolate floors as a new product trend,' adds Booth. 'And by leveraging technology as our platform, we're building a simpler and friendlier home improvement industry. Chocolate flooring is just another way to show customers how much we care.'

BuildDirect's launch video provides full details and is available for viewing at http://ift.tt/1gUhIQd.

About BuildDirect

BuildDirect is a technology company reinventing how do-it-yourselfers to building professionals search for, sample and purchase heavyweight home improvement products. Through its advanced technology platform plus analytic and forecasting tools, the company creates a simple and service-oriented online shopping experience where consumers enjoy savings of up to 80% for high quality goods, and offers real-time data for supplier forecasting to improve manufacturing efficiencies. Besides chocolate, the company offers product free samples and all purchases are supported with a 30-day money back guarantee with free return shipping. BuildDirect is headquartered in Vancouver, BC with warehouses located throughout North America. For more information, visit www.BuildDirect.com.

SOURCE BuildDirect

Video with caption: 'CEO Jeff Booth and the team at BuildDirect have launched a revolutionary new category, chocolate flooring'. Video available at: http://ift.tt/1gUhIQd

Image with caption: 'Jeff Booth, CEO of BuildDirect, announcing the launch of the firm¹s innovative new chocolate flooring category (CNW Group/BuildDirect)'. Image available at: http://ift.tt/1ggZan5

Image with caption: 'BuildDirect (CNW Group/BuildDirect)'. Image available at: http://ift.tt/1gUhJ6v

BuildDirect (CNW Group/BuildDirect)

For further information:

Wendy Kubota, ABC

Director, Communications

BuildDirect

604-838-2679

wendykubota@builddirect